Understanding the registrant table columns

« To Audience registration: Overview

The registrant table provides detailed information about everyone who signs up for your events, so you can easily interpret the data, track participation, and optimize your workflow.

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Automatically captured columns

The following columns are collected automatically by Riverside based on the registrant’s browser activity.

  Before the session After the session
Registrant The name and email of the person who registered.
Date registered The date when the person registered.
Status Indicates whether the registrant's access is approved or not. Approved or Not Approved

Indicates whether the registrant attended or not. Not approved, Attended or Did not attend
Referrer The website or page the registrant came from, such as https://www.linkedin.com. 
Attendance rate - Percentage of the session attended by the registrant.
Duration - The total amount of time the registrant was present in the session.

UTM parameters

The other columns in the registrant table capture information from the URL a registrant used when signing up. These values help you understand where registrants came from and how they found your event.

 Parameter  Purpose  Captured value
UTM source Identifies which site sent the traffic such as Google, Facebook. 

Captured from the utm_source parameter in the URL.

Example: utm_source=google

UTM medium

Identifies what type of link was used, such as pay_per_click advertising. 

Captured from the utm_medium parameter in the URL.

Example: utm_medium=ppc

UTM term

Identifies search terms, such as webinar or live_session.

Captured from the utm_term parameter in the URL.

Example: utm_term=webinar

UTM content

Identifies what specifically was clicked to bring the user to the site, such as banner_ad or text_link.
Useful when you have different ads pointing to the same URL.

Captured from the utm_content parameter in the URL.

Example: utm_content=banner_ad

UTM campaign

Identifies a specific product promotion or strategic campaign, such as spring_sale, webinar_launch.

Captured from the utm_campaign parameter in the URL.

Example: utm_campaign=webinar

Icon.svg Good to know

  • Some websites block referrer information. In such cases, the Referrer column will appear empty.

  • The Referrer, UTM, and Status columns do not apply when managing audience registration through the direct session link.

     

     

 

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